Profile picture of Thomas Moore

Hi there! I'm Tom, I design and build for the web.


I love working between design and development, and working with diverse teams to deliver projects on-time and to a high standard.

Illustration of process step 1

1. Empathise

Conduct research to develop knowledge about and empathy for the product's users. This often involves talking to a range of actual users and stakeholders.

Illustration of process step 2

2. Define

Combine all the research to define where the users’ problems exist and highlight opportunities. Organize all observations to identify common pain points and unmet user needs.

Illustration of process step 3

3. Ideate

Explore creative ideas that address the user needs and frustrations identified in the define phase. Work together with stakholders to identify the appropriate next steps.

Illustration of process step 4

4. Prototype

Build real, tactile representations to understand what works and begin to weigh the impact vs. feasibility of your ideas through feedback. Designs are iterated based on feedback.

Illustration of process step 5

5. Test

Where possible turn to the product's users for feedback. Put the prototype in front of real customers and verify that it achieves their goals.

Illustration of process step 6

6. Implement

Put the vision into effect, using simple HTML, CSS and JavaScript. Maximising cross-browser compatibility and simplicity. This sixth step — implement — is crucial.

Profile picture of Thomas Moore

Get in touch

I'm always open to hearing about freelance product design and development projects (or if you just want to say hi!)

"I was always impressed by his deliverables from experience maps to personas to prototypes. He's one of the hardest working people I know. He was supportive, efficient and very knowledgeable. I highly recommend him."

Adrian Van Cooten

Senior UX Designer

"It was a great pleasure working with Thomas. He's hugely organised with excellent time management skills, really passionate and knowledgeable about user experience and product design. I would recommend him without hesitation."

Alexandra Lasek

Lead Product Designer